Logos! 

1. Make it simple.
2. Brainstorm anything related to the company!
3. Write a list of feelings that you want your logo to express.
4. Once you have the name, write it a thousand different ways.
5. SKETCH, SKETCH, SKETCH.
6. Don't go straight to the computer.
7. Don't get attached to a logo that you really like, you are probably going to make something better that actually works.
8. Once you have a logo, make it black and white, make it little, make it huge, cut it in half, put it in a different background, and if it still makes sense, that's the logo you want to use.

Andrea B.